Give each screen a specific role.
Be noticed
From an aisle, a short headline and a strong image introduce your business. Avoid relying on a long demonstration that requires people to stop.
Support a demonstration
Near a member of your team, content can be more detailed: operation, variants or a service presentation. Plan a version that makes sense without sound.
Guide attendees
At reception, show schedules, times and directions. Prepare separate visuals for opening, sessions and the end of the event.
Plan what the stand drawing does not show.
Venue access, setup times, power and circulation matter as much as screen size. Check floor space, the delivery route and the organiser’s technical instructions.
Provide setup and collection dates, not just public opening dates. For rental, this helps assess availability, transport and the actual duration required.
Rehearse before opening.
Test files on the intended equipment, check image proportions and keep a local content copy. Also check the sequence and readability from the aisle. A simple, well-prepared message holds up better in a busy event environment.
